Millennial Buyers' Willingness to Pay for Green Features

Results from NAHB's report, What Home Buyers Really Want (2019 Edition), show that Millennials want an environment-friendly home, but few are willing to pay more for it for that reason alone. They are, however, willing to pay for certain green features, such as those that provide energy efficiency and cost saving benefits over time. When asked ‘how concerned are you... Read More ›...(read more)

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